Summer is now in its prime, the days are long and sunny, the thermometer has risen, and vacations have finally arrived: among those who have chosen the Italian seaside, those who have left for the most remote island in Greece, and those who have still flown directly to the other side of the world to some Caribbean beach.
But whatever destination you have chosen for these or your future vacations, our pool of Nimia experts-after careful and thorough research-has identified for you everything that cannot be missed in your beach bag.
The ultimate (and semi-serious) list of what to bring in your beach bag


1. A book to read (or pretend to read)
Whether it’s the latest Nordic mystery of dubious quality, that great classic you’ve finally made up your mind to try to finish, or just a simple stand-alone book, stuffing a book in your bag is always a good idea (even if it’s just to impress your umbrella neighbor).
2. Sunglasses (real, not junk)
Eyesight is not to be messed with! Wear sunglasses with certified lenses that really protect. And if the model is oversize and a bit retro diva-esque–even better!
3. A beach towel, big, soft and stylish
It doesn’t matter if you’re going to a tiny cove after a 2-hour trek or to the best-equipped lido on the Riviera: the beach towel has to be comfortable and stylish–even better if it’s made of quality cotton! Whether you’re team solid color or team striped patterned, either way you’ll fall on the safe side with Nimia, with our series Audry BTowel e Polo Fouta.
4. Snack yes, but with a conscience
Dried fruit, organic bars, a piece of dark chocolate (to be eaten possibly before it goes the way of Salvador Dali’s soft clocks): small beach comforts to avoid storming the doughnut stand as early as 11:47 a.m.
5. Hair elastics
Yes it is true: loose in the wind and at the mercy of the salt spray, hair is beautiful. But after three waves and a swim in most cases they look more like fisherman’s nets. So always carry a pair of soft rubber bands, maybe silk ones, in your beach bag: they are good for your hair (and your charm).
6. The cap that saves you from sunstroke
Yes, we know you love the sun, but too much sun threatens to – literally – go to your head. So try our white cotton sports cap Polo Hat, practical, cool and super cool style!
7. A thermal water bottle
Drinking is so important! But there is nothing worse than finding yourself on the beach at noon, thirsty as a camel, and the water in your beach bag at the temperature of molten metal. Play it smart: a thermal water bottle can keep water cool for hours even in the sun.
8. Life-saving tactical earphones
Whether you’re from chill music, heart-pounding plot-driven true crime podcasts or audio readings, a pair of headphones is always essential. Especially to shield you from that beach umbrella neighbor who has inexplicably decided to tell you his life story.
9. A super fresh T-shirt
White, soft, organic cotton and slightly oversized to make it even more comfortable, perfect to wear at the end of the day on the way back to the hotel. Our My T-S line is ideal for those looking for a casual yet sophisticated look, thanks to the quality of the yarn and attention to detail.
10. And for the last (but not least)…sunscreen!
We’ve said it many times before: you don’t mess with the sun! And this summer at the beach take care – as well as of your style – of your health. So don’t forget to slip a bottle of sunscreen and a protective chapstick into your beach bag. This year finally avoid the “lobster” effect!


But how to fit everything into one bag?
Okay, all beautiful and fun… but we know what you’re thinking, “Not even Mary Poppins could fit everything in one bag.”
But sometimes all it takes is a little ingenuity, a dash of imagination, and of course-the right beach bag! Like the bags from the lines Nimia Audry Bag e Polo Bag, handmade from cotton canva and available in different colors in our online shop.
Capable beyond expectation, elegant as a sunset aperitif on the beach, and resistant to sand, salt spray, and your proverbial indecision about what to carry and what not to, our beach bags are the perfect ally for your beach days.